Open Comments for Business Blogs – Yea
Business blogs are substantial sources of information. They can also be a great source of exchange of business ideas. They relate to the types of exchanges that are part of discussions at various business and industry groups that meet on a regular basis. In blog format, they represent a kind of Online Chamber of Commerce. The “yea” for business blogs is in the essence of informative communication about issues that may affect business in general or specifically. In businesses with a heavy proprietary format, generic exchanges in a business blog open avenues of new thoughts on management techniques and operational standards. Inevitably, open comments invite criticism. This is the point at which the blogger must deftly circumvent deviation from the topic of the blog to maintain consistency. Business bloggers recognize the need to create a forum for information their blog presents. The advantage is that the business blogger reveals an openness to allow discussion that will inevitably advance professionalism.
Open Comments for Business Blogs – Nay
Arguments for open comments for business blogs focus on proactive exchange of ideas. A business blog that doesn’t offer the opportunity for comment also has its merits. This is especially true if the business blogger has unique experience in a specific business environment. In this case, reaching the mainstream audience is solely dependent on the strength and reliability of the information the blog provides. Capturing an online audience is a difficult challenge, given the saturation rate of blogs on the Internet. If a business blog is relegated to sedentary presentation, the result may be a passive information source that won’t apply to the heart of the business community. For any business blog to survive the density of this saturation rate, the blog must offer what other blogs don’t. Refining blog information to this level requires the highest quality information. Instructional blogs succeed most often in this venue. It is possible, however, to use the instructional format for a blog that is not “open-comment” oriented. It takes talent to write blog material that’s instructional without conceptualizing readers as “students”. How well defined the intent of this type of blog may be, will determine its success rate. Without the use of open comments, the strength of information provided and the attention it will receive depends on regular infusions of updated information. Very often, the use of regular updates, along with special topics that relate to the business blog help retain substantial blog readership. Business is an ever-changing realm that offers constant sources of blog topics.
Yea or Nay?
Whether to choose an open comment business blog format or not is up to the personal preferences of the blogger. An open comment business blog may suit the extroverted blogger who desires a proactive blog format. The introverted blogger may choose to avoid open comments, instead settling for a comfortable journalism blog style. However, in either case, the success of their business blogs should reflect the quality of the information they provide as well as the service to their readership. Quality, of course, is the operative to moving ahead of competition in the business blogging arena. Yeas – Invite ongoing comments that have quality appeal. Nays – Maintain a level of highest quality information that is fresh as well as attractive.
