Business blogs are cropping up everyday, and knowing that worldwide there are 346 million people reading blogs, doesn’t leave you with much wonder about why business would want to be involved in this media.
There are several reasons why you should consider starting a blog for your business. I will cover just a few of them [...]

Interactive Business Landing Pages
Interactive sales and marketing strategies were a development of the late 1970’s when marketing professionals looked for ways to increase sales through crossover and overlapping business services and products. Enter online marketing and a new world of marketing strategies developed. When blogging became a popular means of interactive communication, what followed were [...]

Building A Better Website for Better Usability
When it comes to websites, if no one uses them, are they obsolete or is something seriously lacking? Target audiences must be clearly identified for maximum usability. It’s nearly impossible to sell from a website that doesn’t address the right audience. In order to build a better website for [...]

Blogs and Twitter…Perfect Together
Blogs take time and effort to establish. Twitter is a free-form method of communication that zaps captured audiences like the tentacles of a giant squid. Blog plus Twitter equals Substantiation. This is the equation that one should keep in mind when moving easily between blog and Twitter. Tweets trumpet attention to specific [...]

Not that long ago the world was amazed when the first reports of people being fired, or not hired, for their presence in social media. Although one of the founding principles of the United States is the right to free speech, that right does not prevent the speaker–or writer–from being vilified for his or her [...]