I see it more and more everyday. SEM companies are starting to offer SEO. I first noticed this at SES last year. Companies that were solely SEM the year before, were now offering SEO. Why do suppose that is? As larger companies start battling for keywords, it will force the costs to rise across the [...]
Archive for category Online Marketing
When first setting up a website, everyone’s initial goal is traffic generation. After all, what’s the point of having a website if no one ever visits it? All too often, though, people design a website and begin achieving a decent amount of traffic – but fail to plan beyond that point. Simply pulling in high [...]
People are more savvy than ever when it comes to advertising; many can see a commercial from a mile away. Therefore, blatantly advertising your product or service just won’t achieve the kinds of results that it used to. Today, a more nuanced approach is definitely in order. One of the best ways to tackle this [...]
Social Media and Interactive Communication Social media emphasizes one area of interactive communication: free-flowing conversations, whether in person or through the use of Twitter. In his article (http://www.chrisbrogan.com/dear-espn-youre-doing-it-wrong), Chris Brogan makes the point that limiting Twitter to “business only” social media communication has the adverse effect of limiting such free-flowing conversations on multiple topics of [...]
Social networking is a growing trend that is popular among everyone from pre-teen music fans to senators and CEOs. Once thought of as fleeting pastime, social networking has become intrinsically ingrained in today’s society and is now considered an essential component in many marketing and communication plans. While social networking websites provide a ready audience [...]