Social Media and Interactive Communication
Social media emphasizes one area of interactive communication: free-flowing conversations, whether in person or through the use of Twitter. In his article (http://www.chrisbrogan.com/dear-espn-youre-doing-it-wrong), Chris Brogan makes the point that limiting Twitter to “business only” social media communication has the adverse effect of limiting such free-flowing conversations on multiple topics of interest. [...]

People are more savvy than ever when it comes to advertising; many can see a commercial from a mile away. Therefore, blatantly advertising your product or service just won’t achieve the kinds of results that it used to. Today, a more nuanced approach is definitely in order. One of the best ways to tackle this [...]

Social networking is a growing trend that is popular among everyone from pre-teen music fans to senators and CEOs. Once thought of as fleeting pastime, social networking has become intrinsically ingrained in today’s society and is now considered an essential component in many marketing and communication plans.
While social networking websites provide a ready audience and [...]

While perhaps accelerated and more noticeable in recent times, given increased competition and outlets for “noise” in the marketplace, one of the greatest sins committed by salespeople and decision-makers is the simple failure to listen.
The obvious place to measure your listening abilities is when dealing with customers. How much information have you gathered before delivering [...]

Enticing your target audience to visit your website through creative marketing plans and search engine optimization is only the first step in attracting new visitors and converting them into customers or clients. Once your potential clientele has arrived at your website, it is equally important to get them to stay. An appealing layout and design [...]